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Labs Report
Please Don't Call It 'Q3'
Two dream labs down, with a whole lotta dreams in the air.
Next up: Gotta get those dreams down to earth.
Our findings so far:
From lawnmower shares to marching bands, our neighbors have a full range of dreams. big and beautiful to cool and tiny.
Lots of dreams seem custom-made for Neighbor Lab: favor bucket? The invite kit? Pop-up water cooler? Yes, please.
Maybe all our different programs – walks and museums and quilts? maybe not so different – maybe one big thing.
Critical finding 1: Obvious/mysterious, open/closed, familiar/new. Gotta dial in just the right dose of mystery.
Critical finding 2: It all comes down to low-stakes first steps. We need on-ramps with zero friction. Better invitations.
Three core diagnoses:
• Small is big.
• Proximity is an accelerant.
• Make the blueprints, then give them away free.
Up next:
The social resilience tool kit (Thursday, February 27)
Talking meets walking; Neighbor Lab gets real (Thursday, March 6)
5:30 to 6:30p
1042 Kirkwood Avenue.
Dream a lab dream.
Get in here.
Stat!